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My Line

Award: Wood Pencil

Wood Pencil / Direct / Direct Innovation / 2019

The Government of Colombia achieved the largest penetration of Internet in the history of the country.

Regardless of all the efforts, many people in different regions are still having no access to Internet, due their remote geographical location.

How can we get all those people closer to all the information they’re missing?

We created MY LINE, a traditional telephone landline people can call no matter the place or the device. The only thing they need to do is to call 6000913 and ask whatever they want to. In seconds we receives the response and speaks it back to the caller by phone.

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