Project Revoice
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Innovation / 2019
Ever since the Ice Bucket Challenge raised over $115 million dollars for the ALS Association, the ALS community has been eager to see breakthroughs that can improve their quality of life. Project Revoice rallied community engagement around a new voice cloning program that gives patients the ability to speak freely in their own voice, even after the disease takes it away. The campaign had an earned reach of over 900m, while 41m people joined the conversation on social. Most importantly, in the first month alone over 500 patients joined the program to create their own Revoice.
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