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Award: Shortlist

Shortlist / Direct / Direct Product & Service / 2019

In 2018, McDonald’s most iconic sandwich, the Big Mac, was turning 50. It’s so universal, a global leader in economics uses it to compare currencies. Everywhere in the world, a Big Mac is a Big Mac is a Big Mac. So why should the Big Mac just be a currency measure? If it's good enough to measure the value of 48 global currencies, it's good enough to BE a global currency.

  • MacCoin
  • MacCoin

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