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UberToys

Award: Shortlist

Shortlist / Direct / Direct Response/Ambient / 2019

In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers.
Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service.
In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the Uber satisfaction rate has dropped to 23%.

In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.

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