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Ford Range Direct Mailer

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2018

In New Zealand, fans of Ford's Territory and Falcon weren't happy. The motor brand was discontinuing two of its best loved models. To convince them of other vehicles, this tongue-in-cheek children’s book-style mailer tells the story of a family embarking on an adventure to find their ideal new Ford car.

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