• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Butterfly Twists

Award: Wood Pencil

Wood Pencil / Packaging Design / Structural Packaging Design / 2018

Butterfly Twists makes shoes made to move. It just needed to apply the same approach to its branding. So using its key motto 'Never Stick, Twist', it reimagined the shoebox. Using a single piece of card, a 3D experience was created, bringing the butterfly to life, with a tactile, tessellating form. The box was also practical too, using 30% less card and flatpackable.

  • Butterfly Twists
  • Butterfly Twists
  • Butterfly Twists
  • Butterfly Twists

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.