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Mud Soldier

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Experience & Environments / 2018

1917. Flanders Fields. Battle of Passchendaele. The incessant rain turned the craters and trenches into deadly mud traps where many men and horses drowned. The battle was one of the deadliest battles of WWI, killing more than 500,000 soldiers in just over 3 months. To highlight this collective sacrifice, Visit Flanders unveiled The Mud Soldier: an ephemeral statue sculpted from sand and mud taken from Passchendaele, that slowly dissolved as it was exposed to rain.

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