Burning Stores Campaign
Award: Yellow Pencil
Yellow Pencil / Press Advertising / Press Advertising Campaigns (National) / 2017
Brief: Since opening in 1954 Burger King has cooked their burgers one way and one way only; by flame-grilling them. They needed a simple way to show this.
Solution: Over the years several Burger King restaurants have burned to the ground. Since Burger King proudly flame-grills all of their Burger’s, we ran images of these fires under the tag-line “Flame-grilled since 1954.”
Location & Distribution: Ran as full page newspaper spreads in El Puntal de Villa María - in Córdoba, Argentina.
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