• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Burning Stores Campaign

Award: Yellow Pencil

Yellow Pencil / Press Advertising / Press Advertising Campaigns (National) / 2017

Brief: Since opening in 1954 Burger King has cooked their burgers one way and one way only; by flame-grilling them. They needed a simple way to show this.

Solution: Over the years several Burger King restaurants have burned to the ground. Since Burger King proudly flame-grills all of their Burger’s, we ran images of these fires under the tag-line “Flame-grilled since 1954.”

Location & Distribution: Ran as full page newspaper spreads in El Puntal de Villa María - in Córdoba, Argentina.

  • Burning Stores Campaign
  • Burning Stores Campaign
  • Burning Stores Campaign
  • Burning Stores Campaign

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again