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Award: Wood Pencil

Wood Pencil / PR / Creative B2C Campaign / 2017

ANZ Bank wanted to get people talking about financial gender inequality to coincide with International Women’s Day.
To gain a fresh and sharable perspective, a social experiment was captured by a documentary film maker. Brothers and sisters were asked to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world.
Their spontaneous responses show their sheer indignation at the inexplicable injustice.

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