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Holy Water

Award: Wood Pencil

Wood Pencil / PR / Crisis Management / 2017

Holy Water

In a country with so many water resources there was no public awareness against a responsible use of water. The people continued to squander. We needed to change their behavior.
In Colombia, 84% of the population is Catholic. They care for and respect a particular water: Holy water.

We had a simple idea: To Bless water. So to save water in times of drought, we decided to bless rivers, lagoons, dams, and aqueducts, that is, we bless the water of an entire country.

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