Correcting History
Award: Wood Pencil
Wood Pencil / PR / Public Affairs Campaign / 2017
On Sept. 1972, The Marcos dictatorship declared martial law, igniting country’s bloodiest era.
A generation later, Millenials would support VP frontrunner Marcos Jr. Many were ignorant about martial law because textbooks were never revised.
CARMMA, community of martial law survivors, disguised themselves as reporters to reveal the truth to Millenials. A video was aired and polls taken after showed Marcos’ numbers dropping, eventually leading to one of the closest vice presidential races, which he lost.
Soon after, a new curriculum that included martial law as early as grade 2 was announced.
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