• Loading…

Aland Index Initiative

Award: Wood Pencil

Wood Pencil / PR / Creative B2B Campaign / 2017

Consumption is eating away on our planet and the Baltic Sea is no exception. But in the Nordics, we also find the highest usage of digital/card transactions. To turn the table and act as an agent for change using PR Ålandsbanken created the Aland Index. It connects to your individual card transactions and communicates a monthly CO2-impact report in your Mobile/Internet Bank. It also offers the opportunity to offset your footprint. As change is created in collaboration the bank launched the innovation for use by clients (B2C) and reach by the competition (B2B) giving it away to them for free.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again