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25m2 SYRIA

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2017

25 m2 of Syria is an apartment at IKEA. But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the REAL home of Rana and her family of 9 in Damascus, Syria.

We wanted people to really get immersed in the experience. Feel it on their bodies. Understand a little better, what circumstances Syrians live in - and feel the urge to help.

And people did.

25m2 SYRIA was covered by hundreds of international news channels and sites, reaching millions of people all over the world.

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