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Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Film Advertising / 2017

"Evan" is a film created to bring awareness to the fact that signs of gun violence exist, and to encourage people to learn them. The film plays out as an innocent, high school love story. But as it reaches its conclusion, we see that there was a second story happening all along - a student was in the background of each scene, showing the signs of someone planning a shooting. Through this approach, viewers were able to experience how easy it is to miss signs, instead of us just telling them.

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