Audi and Airbnb Live to Drive
Award: Wood Pencil
Wood Pencil / Direct / Direct Integrated Campaigns / 2017
To celebrate Audi's 2016 launch of the 205-mph R8, we imagined a world beyond traffic lights, speed limits and congestion. Where speed is a way of life, and then we partnered with Airbnb to make it a reality.
The spot, ‘Desolation’, featured an ordinary family living in an extraordinary house in the land-speed wastelands of Death Valley. The ‘Home of the Audi R8’ was a real house that we then listed on Airbnb with an integrated campaign that drove people to the listing page and invited the world to experience the bucket list worth driving and living adventure for themselves.
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