»Wurst«
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Mail / 2017
The vinyl record „Wurst“ (Sausage) is a Ode to a butcher’s craft and the art of making a sausage and a complete new approach to sell highest quality meat to the best chef's in Austria. By doing this Buchberger presents his work in a very artistic way, like the adressees of this direct mail, Austria’s top Michelin chefs. Only original recordings of Buchberger’s farm, employees and butchers were used in each composition. And formed a complete new approach in selling his products and presenting a craftsmanship, that is in our days in danger by industrial mass production.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.