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Award: Graphite Pencil

Graphite Pencil / Direct / Direct Mail / 2017

The vinyl record „Wurst“ (Sausage) is a Ode to a butcher’s craft and the art of making a sausage and a complete new approach to sell highest quality meat to the best chef's in Austria. By doing this Buchberger presents his work in a very artistic way, like the adressees of this direct mail, Austria’s top Michelin chefs. Only original recordings of Buchberger’s farm, employees and butchers were used in each composition. And formed a complete new approach in selling his products and presenting a craftsmanship, that is in our days in danger by industrial mass production.

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