What better way to communicate the AIRBNB brand idea of ‘belong anywhere’ than with animals who appear to be perfectly at home in ‘homes’ that you wouldn’t normally associate them with? An Armadillo in a mouse hole, a penguin up a tree, a pig in a fish bowl. All happily experiencing the homes and therefore lifestyles of other creatures.
In honour of World Vet's day, we created charming Pixar-like animals using CG and placed them inside incongruous homes. Demonstrating AIRBNB’s mantra of Belong Anywhere in a purely visual way. The idea ran on digital OOH in the UK.
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