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War of Words

Award: Graphite Pencil

Graphite Pencil / Crafts for Advertising / Sound Design & Use of Music for Radio Advertising / 2017

South Africa’s largest gifting website wanted to encourage ‘everyday gifting’ and not just ‘occasion gifting’, so we decided to remind consumers of other reasons to give gifts beyond the usual anniversaries and birthdays.

When you’ve done something wrong, trying to say sorry can often end in a war of words – words that cause more harm than good. So, saying sorry is better said with flowers. In this spot, a battle unfolds between loved ones. The typical words of anger, frustration and disappointment you hear in a fight, are not just words, they become actual weapons – on a battlefield.

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