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Be Seen

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Photography for Advertising / 2017

Be Seen– celebrated the Abaya as a canvas upon which to express female individuality through choice accessorization. Its silky, jet black finish provides the perfect foil against which a colorful highlight (be it a handbag, ring or shawl) can have maximum visibility and impact. Be Seen sought to remind people that conventional views of the Abaya are off the mark, as a significant number of women living in the Gulf, who adhere to its cultural and societal norms, still find room to express their individuality through this unique and iconic dress.

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