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Be Seen
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2017
Be Seen– celebrated the Abaya as a canvas upon which to express female individuality through choice accessorization. Its silky, jet black finish provides the perfect foil against which a colorful highlight (be it a handbag, ring or shawl) can have maximum visibility and impact. Be Seen sought to remind people that conventional views of the Abaya are off the mark, as a significant number of women living in the Gulf, who adhere to its cultural and societal norms, still find room to express their individuality through this unique and iconic dress.
Credits
Art Director
- Kapil Bhimekar
- Kalpesh Patankar
Copywriter
- Shahir Zag
Executive Creative Director
- Kalpesh Patankar
Photographer
- Greg Adamski
Advertising Agency
- Y&R Dubai
Account Handler
- Saleh Eighatit
Client
- The Cartel
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