Soho has a rich history. Tourists come from around the world to see the club where Paul met Linda and the street made famous by an Oasis album cover.
But the area faces massive changes. Music venues have closed, rail developments threaten landmarks and London’s oldest market, is up for private pitch. Many interest groups set up in response, but they compete for attention, when they share a common interest.
Our campaign unites Soho's voices, a single rallying cry to cut through: 'Soho not Soso
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