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Urban Melodies

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Photography for Advertising / 2017

It is the campaign’s objective to promote the new concerts of the Berliner Philharmoniker with an eye-catching campaign. The campaign should a have strong idea to connect the diverse musical events and it should also stand out among the usual concert promotion in Berlin.

Five yellow lines turn the city into music. By photographing the lines in front of various city scenes, we bring the upcoming concerts of the Berliner Philharmoniker into a dialogue with the city. The chosen motifs put the selected musical pieces into a surprising context.

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