In Peru child abuse is increasing and one of the principal problems is that parents don´t realize about the consequences of the abuse. So we have to show them how child abuse will harm their child future.
Solution & Cultural Context:
We make an ad that shows the hard consequences of abused children as human plants. Children as innocent seed grow up as an alcoholic and a criminal.
Location & Scale:
The ad was ran more than 1000 posters in schools around Peru.
The campaign was launched in february and make a huge impact in parents and help them to know about child abuse.
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