The aim of the campaign was to present a typeface utilised for wayfinding and travel information in a different light. The solution was to invite some of the country's best design agencies to re-appropriate the typeface through poster design, an exhibition and advertising campaign featuring a twitter machine, a new version of the typeface for the digital age, pop up shops and a collaboration with Nike to rejuvenate the font and unify the brand identity of the campaign. The success of the campaign was marked by global media coverage demonstrating new awareness of TfL’s brand and design history.
Campaign Creative Director
- Saskia Boersma
Johnson Twitter Machine Design
- Florian Dussopt
NikeLab X Roundel London Brand Collaboration
- David Ellis
NikeLab x Roundel London Creative Director
- Andrew Bunney
- Edward Johnston
- Transport for London Visual Services
Johnston100 Nike Air Zoom Spiridon
Johnston100 Typeface Design
Language of London Exhibition Concept & Poster Design
- KK Outlet
- Alan Kitching
- Studio Frith
- Studio Parallel
- The Beautiful Meme
- Transport for London
- 100 Year Anniversary of TfL's Johnston Typeface
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