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Award: Graphite Pencil

Graphite Pencil / Crafts for Advertising / Photography for Advertising / 2017

A big part of the Vietnamese population lives next to the country’s rivers. These people depend on the water, as they use it for daily chores and cleansing. Every 15 seconds a child dies of impure water. Water Week was the ideal opportunity to make everybody aware. We took pictures of Vietnamese children living along polluted rivers, and used the polluted water to develop them, just like they develop themselves. These pictures were turned into a striking print- and outdoor campaign, with each picture mentioning the name of the child and the river it lives next to.

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