• Loading…

PegasusLife Advertising

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016

PegasusLife is reinventing the category of retirement property in the UK.
Inspired by the long copy ads of the 1950s and 60s, this campaign sets out to challenge commonly held perceptions about property developers, capturing the passion, thoughtfulness and humanity behind PegasusLife's work.
Each story focuses on a detail in the natural world – a tree, a park, a splash of water – and shows how these details have inspired PegasusLife’s thinking. The structure of the stories traces how an initial fascination with a small detail or object feeds into the larger philosophy behind the company.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again