The recent boom in single malt Scotch whisky market encouraged John Dewar and Sons to release five of their long-awaited single malts, which until now had been preserved for a few locals and those lucky enough to sample direct from the areas where they were crafted. We were asked to create a premium eCRM campaign that would sustain interest and sales. Our unique messaging strategy has seen each of the 5 Malt's - Aultmore - Craigellachie - Aberfeldy - The Deveron - Royal Brackla formally introduced by the overarching Last Great Malts Brand.
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