It's the final countdown. GDPR is coming.

Confirm your subscription
  • Loading…

Shell We Move?

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2016

Real estate agent SUUMO challenges to an ideal house for the most difficult customer of "Hermit Crab".They seek out better houses throughout entire lives. However, their living environment isn’t ideal due to the lack of seashells. For them, we started an ecological project “Shell We Move?” with oceanographers to construct the best houses for them. The new house has spacious inner structure, sturdy light cocoon shape and was made from organic material. Pursuing their comfort, the best houses were born. Finally, we held an unprecedented moving experiment by staking our brand.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again