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Le Bon

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2016

Every year on the 10th of December the Noble Prizes are awarded in The Grand City Hall of Stockholm. 1300 royal guests are invited. The most famous thing about the evening is the carefully crafted menu.

This year on the same night, the doors to another banquet opened - LE BON (a palindrome of NOBEL). It mirrored every little detail of the Nobel banquet: a 1.1 replica of the Grand City Hall, 5200 plates, 50 chefs, 260 waiters etc. The only difference was that the 1300 guests were the people. Finally anyone could experience the Nobel menu - which was 100% made of ingredients from LIDL.

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