• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2016

In Nike's latest golf ad 'Ripple,' we see a little boy inspired by watching his idol Tiger Woods on TV. We follow his quest to turn his dream into a reality as he grows up continuing to observe and practice, day or night and rain or shine. He continues that pattern through the years. His dedication pays off, because that little boy turns out to be professional golfer, Rory McIlroy. And, he ends up teeing off right behind Tiger Woods and walking beside him.

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