Not enough people know about Ataxia UK, and not enough people know about ataxia, a group of neurological conditions that affect balance, coordination and speech. To raise awareness of both the condition and the charity, TBWA\London created a poster and print campaign featuring distorted portraits of ataxia sufferers. The blunt copy plays on the reader's knowledge of sclerosis, Parkinson's and cerebral palsy, more well-known but no-more-deadly disorders and diseases.
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