Millennials knew of HBO GO, but didn't realise it came free with subscriptions to HBO. The service had to become something they desired. Having realised nobody wants to watch HBO with their parents, SS+K brought this insight to life with sharply written familial scenes inspired by all too familiar situations. The films describe the awkward trials of watching HBO shows with parents, and the incessant questions and embarrassing revelations that can punctuate these moments. With ordeals millennials and their parents could relate to, the films proved hugely popular. Despite a modest media budget, the campaign generated over two million views in just 48 hours.
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