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Your Destiny

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Radio Advertising / 2015

To promote travel insurance from Commercial Insurance, Impact BBDO Dubai crafted a radio campaign based around a simple insight. When travelling abroad, you never know what life might throw at you. Extraordinary circumstances might see you eaten by a shark or crushed by a falling chandelier. Each of the three radio spots brings together two totally different stories happening simultaneously. As the participants go on with their respective lives, they're completely oblivious to the existence of the other, until destiny causes them to meet in a very unpleasant manner. To emphasise the narrative, each set of two stories is split between the left and right audio channels before culminating in the middle.

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