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Little Labels of Big Consequences

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2015

American Garden produces a wide range of condiments used throughout the hospitality industry in the UAE. Their new hot sauce is made with habanero chili peppers, some of the hottest in the world. Any more than a tiny drop might have fiery repercussions for your palate. So, in promotion of their new hot sauce, Y&R Dubai created a series of ten miniature books, illustrating stories of tiny objects and minor mistakes that had huge consequences on the world. Each book was created by a different artist. Along with a sample of the sauce, the tiny books were sent to American Garden's existing customers, as well as chefs and food bloggers, and had a huge impact on sales.

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