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Instant Tent

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

To highlight the ease of setting up Coleman's Instant Tent, Y&R Toronto created a comical campaign depicting camping situations that illustrate the product's chief benefit: speed. The Instant Tent is unnaturally fast - in any situation.

  • Instant Tent
  • Instant Tent

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