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Beautiful Engines

Award: Wood Pencil

Wood Pencil / Graphic Design / Catalogues & Brochures / 2015

This cheerful publication is part of the corporate branding campaign developed for Honda for the 2014-2015 motor show season. Honda is the world's largest engine manufacturer, producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers. Mori Inc channelled this insight into its copy, and created a witty and bright publication to alter the perception that engines are cold and impersonal.

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