• Loading…

Zombie Followers

Award: Graphite Pencil

Graphite Pencil / Digital Marketing / Use of Social Media / 2015

Because zombies have a tendency to follow people en masse, Clemenger BBDO created 8,000 zombie Twitter profiles and had them do just that: follow. Zombies targeted key influencers and responded to bewildered Twitter users in real time, creating an intrigue that quickly spread. Once Twitter took notice, the zombies finally revealed their origins as ambassadors for The Walking Dead. Despite a modest budget and being live for just 24 hours, the campaign received over 1.8 million impressions and elevated The Walking Dead to the top-rated show of the night on Australian subscription TV.

  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers
  • Zombie Followers

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again