Because zombies have a tendency to follow people en masse, Clemenger BBDO created 8,000 zombie Twitter profiles and had them do just that: follow. Zombies targeted key influencers and responded to bewildered Twitter users in real time, creating an intrigue that quickly spread. Once Twitter took notice, the zombies finally revealed their origins as ambassadors for The Walking Dead. Despite a modest budget and being live for just 24 hours, the campaign received over 1.8 million impressions and elevated The Walking Dead to the top-rated show of the night on Australian subscription TV.
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