• Loading…

Water Billboard

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2015

Decades of abuse left the Pasig River, Manila's main waterway, biologically dead. Shokubutsu Hana, a personal care brand that believes in the restorative power of nature, joined the movement to revive the river. But they wanted to create more than just an ad. So, along with TBWA\Santiago Mangada Puno, the brand installed purifying water billboards in the Pasig. The floating systems are made of vetiver, oxygenating grass that purifies wastewater. Installed as the government carried out its removal of solid waste, the billboards cleaned the water and gave hope back to the city, whilst communicating the brand's message.

  • Water Billboard
  • Water Billboard
  • Water Billboard

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again