• Loading…

Water Billboard

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2015

Decades of abuse left the Pasig River, Manila's main waterway, biologically dead. Shokubutsu Hana, a personal care brand that believes in the restorative power of nature, joined the movement to revive the river. But they wanted to create more than just an ad. So, along with TBWA\Santiago Mangada Puno, the brand installed purifying water billboards in the Pasig. The floating systems are made of vetiver, oxygenating grass that purifies wastewater. Installed as the government carried out its removal of solid waste, the billboards cleaned the water and gave hope back to the city, whilst communicating the brand's message.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again