• Loading…

Sunset Overdrive Un-Filmable Game

Award: Graphite Pencil

Graphite Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Online / 2015

Sunset Overdrive was a brand new franchise that needed to be introduced to gamers. But it's also a unique title, a game that knows it's a game. In keeping with its self-awareness, twofifteenmccann broke the fourth wall of marketing with a hugely cognizant campaign complete with its own self-aware live-action trailer. Just as the game mocks gaming conventions, twofifteenmccann poked fun at games marketing by telling the story of a live-action shoot that should never have been attempted because the game is too dangerous to replicate in real life. Gamers often complain that they'd rather watch gameplay footage than live-action trailers for new games. With this film, twofifteenmccann and Sunset Overdrive slyly subverted gamers' grievances.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again