Cornetto has always stood for love but as their Cupids would say: 'what the world really loves is not a lover but a love story'. Cornetto's Cupidity series of short films was the fifth most shared piece of branded content in 2013. The series returned a year later with seven love stories shot in seven countries by seven different directors, all sharing one very strong central structure. The films feature celebrities and popular music and were also recut into music videos and distributed online through celebrity influencer networks.
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