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Award: Wood Pencil

Wood Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Online / 2015

As part of Mars' campaign to explain why it took them so long to introduce Twix Bites, BBDO New York challenged viewers to sit through 20 minutes of the dial-up modem sound as two Twix employees from the 90s try to download schematics for the product. Boredom drives the men to ask some comically profound questions, and some less profound ones, too.

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