To elevate Johnnie Walker from a premium whisky to a modern luxury brand, Anomaly New York created a short film starring Jude Law and Giancarlo Giannini. The film reflects the changing face of luxury, increasingly defined through experiences. The Gentleman's Wager tells the story of two men, who despite having it all, use a wager for a boat as an excuse to experience new things, from learning the piano to putting on a show in the world's oldest surviving music hall.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.