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Made in NY

Award: Wood Pencil

Wood Pencil / Branded Film Content & Entertainment / Tactical Branded Film Content & Entertainment / 2015

After 20 years with the New York Yankees, Derek Jeter has come to represent an era of baseball. Instead of yet another glossy tribute for his retirement, Gatorade gave their voice to Jeter and let him say goodbye his way. Shot on an afternoon before a game, Jeter walked to Yankee Stadium and met real unsuspecting fans along the way. The stirring 90-second black and white spot proved a fitting farewell to a modern sporting icon.

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