The smart bulb market is growing quickly. GE had to introduce their new Link light bulb in a manner that might set it apart from competitor products. BBDO New York certainly accomplished that with this wacky, over-the-top infomercial directed by comedy duo Tim and Eric. The spot features Jeff Goldblum as Terry Quattro, a self-proclaimed 'famous person' who demonstrates how this innovative bulb can help viewers kiss their horribly-lit, non-successful lives goodbye.
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