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Sweat It to Get It

Award: Wood Pencil

Wood Pencil / Branded Film Content & Entertainment / Branded Film Content & Entertainment - Online / 2015

The overconsumption of sugar is a hot topic in America. But the reality is, if you're burning carbs as an athlete, your body needs sugar. Gatorade isn't a casual drink. Gatorade isn't a hangover remedy. It's a sports drink for athletes and athletes only. In this series of hidden camera style spots, a deadpan store clerk refuses to sell Gatorade to customers until they prove they've worked for it. And the only surefire signal that someone has been burning carbs is sweat.

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