Condomania is a condom store that promotes fun and safe sex but has limited resources. Ogilvy & Mather Japan created a campaign that would break new ground and see awareness of Condomania dramatically increase. They invited cutting-edge Japanese artist Photographer Hal to shoot a portrait series of passionate couples vacuum-packed in plastic bags. The resulting images are eternal, and complement the campaign's theme, 'Preserve the love. Wear a condom.' Each couple could only be inside the sealed bag for ten seconds, creating a very unique photoshoot. The peculiar experiment was turned into a documentary in which Hal and his subjects spoke about love and companionship.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.