Tasked to create a campaign encouraging young creatives to enter the D&AD New Blood awards, whilst re-engaging an audience that had been neglected somewhat in the past. Taking the visual and verbal languages of infographics to absurd levels, we created an irreverent campaign that became a guide to all the (weird and) wonderful things that can happen on the New Blood journey. Mixing up different ‘voices’ and styles (from pie-charts to questionnaires) reflected the energy and vitality of young creatives, inspiring them to enjoy the journey rather than feel daunted.
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