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The Sunday Times - Murray Doubters

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2014

Andy Murray had just won the Wimbledon semi-final, there was huge anticipation across the country for Andy to defy the history books and go onto win the final. This tactical ad was a message to the nation on the day of the big final. A message to the nation to support Andy Murray in his historic Grand-slam Wimbledon final. One succinct line of copy which summed up the mood of the nation that helped elevate the anticipation for the big match.

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