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Climate Name Change

Award: Yellow Pencil

Yellow Pencil / Writing for Advertising / Writing for Digital Marketing / 2014

Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. To increase awareness of climate change and it’s link to extreme storms, we created a petition to the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change. The online video launched the idea and drove viewers to the site to sign the petition. Slave 09091 online branded films Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. To increase awareness of climate change and it’s link to extreme storms, we created a petition to the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change. The online video launched the idea and drove viewers to the site to sign the petition.

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