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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2014

The essence of the Land Rover is its ability to offer quality off-road capability at a premium, but in the United States the brand is often perceived as more of a status symbol. To convey the brand’s true character to the US community, we presented the iconic wheels of a Land Rover alongside four freerunners as they make their way through an outdoor environment, overcoming every obstacle with grace.

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