Only Volkswagen would launch a convertible in winter. Our advert for the Beetle Convertible had to be humourous and relatable, in keeping with the brand's image. The character in our campaign ‘Mask’ gets a little too caught up in the moment and forgets to take his ski mask off. We wanted to put the Volkswagen spin on a convertible launch.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.