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Mask

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2014

Only Volkswagen would launch a convertible in winter. Our advert for the Beetle Convertible had to be humourous and relatable, in keeping with the brand's image. The character in our campaign ‘Mask’ gets a little too caught up in the moment and forgets to take his ski mask off. We wanted to put the Volkswagen spin on a convertible launch.

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